making social media easy

The Vitrue Social Relationship Manager (SRM) is the first-of-its-kind application suite built specifically for marketers leveraging the social space as a strategic marketing channel.

The Vitrue SRM empowers brands to more effectively create, manage, moderate, schedule and automatically publish across Facebook and Twitter while providing measurement and real-time analytics to improve fan engagement and increase ROI.

The Vitrue SRM also provides easy, powerful and comprehensive Facebook wall moderation by seamlessly integrating flagged items through an administrative dashboard. All user comments are screened continuously and flagged if matches are found with one of the thousands of terms in our language filter.

Not only does our moderation allow for flagging of inappropriate keywords and keyword phrases, but it can also be customized on a per client basis for competitive, management and product findings. Administrators can take action from the dashboard to delete immediately, assign for follow up or visit the wall where the comment took place for context review.

Application Suite Includes:


Application Key Features

  • Post drafting, saving and editing
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  • Multi-user collaboration
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  • Real-time posts
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  • Scheduling posts
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  • Basic link publishing
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  • Advanced customized link publishing for photo and video
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  • Create “trackable” URLs that are sharable on Facebook
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  • Change link redirection after post
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  • Branded URL shortener
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  • Individual click-through reporting on every post
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  • Individual play counts of video and audio posts
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  • Real-time data
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  • Filtered data exports to CSV
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  • Comments/likes metrics reporting per post
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  • Facebook wall moderation tools
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  • Third party analytics integration
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  • Marketing metrics are confidential and private
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  • Share photo/images, audio, video with Twitter Pages
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  • Share embed-able content with Twitter Pages
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