The Vitrue FMS application suite was designed specifically for marketers who need to manage a consistent corporate presence while providing flexibility for local markets, individual products or company divisions. We understand that marketers seek scalable solutions that deliver world class capabilities to provide consumers with rich brand experiences. The Vitrue FMS provides marketers with cutting-edge functionality to help drive fan growth and fan management, and is perfect for TV networks, movie studios, record labels, quick serve and fast casual restaurants, auto companies, tourism, and retailers. 
Key Features Global Brand Management Create a destination for hundreds or thousands of locations, divisions, or product lines without the overhead of managing multiple Facebook pages Connect with your consumers and gain access to their friends using a variety of application modules (that can be customized per market), including:
Use one simple interface, manage these global modules centrally and use them to promote national offers and new product roll outs across all locations Customization and Segmentation Tailor each market view to suit the needs of that market's customers Empower local markets to choose their content modules as these can be specified on a market-by-market basis Provide each market its own unique Facebook URL, which can serve as the destination for local marketing efforts Social Dashboard Designate appropriate permissions to regional and corporate staff then manage those and monitor who is making what changes Receive detailed analytics at the market level allow you to monitor traffic and refine marketing efforts at global and local levels Gather valuable data on a market-by-market basis |