The Vitrue SMI report is an easy to understand measurement of your brand's online conversations. Based on our patent-pending technology, index scores are comprised of various online conversations from status updates to multi-dimensional video sites. The Vitrue SMI score provides a snapshot in time to help make sense of the overwhelming amount of measurable data.

We derive the Vitrue SMI by reviewing popular social media sites. We update the Vitrue SMI once daily. Our sample set represents different dimensions of social interactivity:

• Social Networking - general sharing
• Video Sharing - high engagement of viewing time and authenticity of dimension
• Status Updates - aka Micro-Blogs; key influencers who chatter and actively push content
• Photo Sharing - social meta data
• Blogs - general blogsphere, commentary mentions

The index numbers are not intended to be used in absolute terms; rather, they provide a numerical basis to compare the social media prominence of two or more terms. We frequently update the algorithm based on changes in usage patterns, overall traffic and social network results.