| Vitrue Named Winner of TAMY Award by the Technology Association of Georgia |
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Vitrue Wins Consumer Marketing Award for Leveraging Social Media with Chick-fil-A
Atlanta (June 20, 2008)
Vitrue, Inc., the company known for safely delivering the power of social media to America’s most trusted brands, has been recognized as winner of the 2008 TAMY Award for customer marketing for its innovative work with Chick-fil-A by the Technology Association of Georgia (TAG).
The TAMY Awards are given annually to recognize both the emerging and large companies that demonstrate excellence in creating and executing technology marketing programs. To be eligible for the 2008 TAMY Awards, applicants must demonstrate significant and measurable accomplishments in the selected technology marketing awards category. The customer marketing award won by Vitrue recognizes the best marketing campaign to generate incremental revenues by increasing a company’s share of existing customers. “Our goal at Vitrue is to give brands the necessary tools to interact with their customers in new and innovative ways through social media without compromising control of content,” said Vitrue CEO Reggie Bradford. “When working with a company like Chick-fil-A, brand integrity is of the utmost importance, and we’re honored to be recognized for successfully implementing such a campaign.” Vitrue worked in partnership with The Foundry Agency to create a dedicated social media site for Chick-fil-A’s “Biggest Fan” video contest which worked in conjunction with the launch of Chick-fil-A’s 40th Anniversary campaign and corporate site re-launch. Vitrue equipped the social media site with Brand Safety™ features, including a Review and Approve module in which Chick-fil-A executives could monitor all video submissions and prevent offensive or copyrighted material from being posted. In the first two weeks the site received more than 40,000 visitors, 3,660 of whom became full members, with the nearly 100 contributed videos garnering 200,000 views. Total page views were 384,595. The average visitor spent 4:55 interacting with the site and viewed 9.5 pages. The major benchmark for the campaign was the overall quality of videos submitted, and Chick-fil-A’s fans lived up to their reputation as passionate brand advocates. The content of the videos mapped well to Chick-fil-A’s brand values and gave the company a clearer idea of its consumer base – people who truly consider Chick-fil-A an indelible part of their lives. TAMY Award winners were recognized at a breakfast on May 15 in Atlanta. About Vitrue, Inc. Kathryn Sneed |