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Vitrue selected for the Red Herring Global 100 Award
Top Private Technology Company for Performance, Innovation and Global Strategy Atlanta, Georgia January 22, 2010 - Vitrue, the leading social media management company, announced that it has been selected as a winner of the Red Herring Global 100 Award, which recognizes the leading private companies from North America, Europe, and Asia. Red Herring's Global 100 list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Google, Yahoo, Skype, Netscape, Salesforce.com, YouTube, and eBay would change the way we live and work. "Social media is a global opportunity. Being recognized by Red Herring is a true honor and reflects our intent of enabling marketers on a global scale to harness the enormous potential of social media and platforms like Facebook and Twitter" said Reggie Bradford, CEO of Vitrue. "We manage social activity on a global scale powering hundreds of millions of comments and social actions, requiring world-class technology solutions which scale to meet the unique needs of brand marketers who want to encourage authentic conversations on the social web." "Choosing the best out of the previous three years was by no means a small feat," said Alex Vieux, publisher and CEO of Red Herring. "After rigorous contemplation and discussion, we narrowed down our list from 1,200 potential companies to 200 finalists. Trying to get it down to 100 companies was a task upon itself. The top 100 companies who were chosen should be extremely proud, the competition was difficult." Red Herring's editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track record and standing of startups relative to their sector peers, allowing Red Herring to see past the "buzz" and make the list an invaluable instrument of discovery and advocacy for the greatest business opportunities from around the world. About Vitrue, Inc.
Vitrue is a social media management company providing technology solutions to help brands harness the vast marketing potential of social networks such as Facebook and Twitter. Vitrue's social marketing solutions combine a fan management platform designed to help marketers build and scale social media initiatives. The Vitrue Social Relationship Manager, a robust publishing and planning application suite, enabling marketers of all levels to effectively talk, moderate and plan communication strategies. Vitrue also provides social applications to drive objectives such as acquisition, engagement, sales and brand awareness across the social web. Through their industry expertise, technology platform and integrated approach, Vitrue provides the most comprehensive social media marketing solutions built exclusively for Fortune 1,000 global brands. For more company information, please visit http://vitrue.com. Abut Red Herring
Red Herring is a global media company, which unites the world's best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider's access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available online at www.redherring.com. Contact:
Gretchen Miller |