Press Room 2006

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2006 Press Releases

Press Coverage

Vitrue Appoints John A. Quelch to Its Board of Directors
December 06, 2006

Harvard Business School Professor to Help Further Establish User-Created Advertising as Core Component of the Global Marketing Mix

Atlanta (December 6, 2006)

Vitrue, Inc., pioneer of the world's first user-created advertising platform, today announced that it has appointed one of the foremost authorities on global marketing and branding, John A. Quelch, to the company's board of directors. Quelch is currently a Lincoln Filene Professor of Business Administration at Harvard Business School, a position he has held since 2001. Prior to that he served as Dean of London Business School.

Vitrue Bolsters Revenue-Production Capabilities
November 01, 2006

Media, Online Marketing and Sales Experts Bring Strong Industry Pedigrees to User-Generated Advertising Pioneer

Atlanta (November 1, 2006)

On the heels of its round of strategic funding from Comcast Interactive Capital and Turner Broadcasting, Vitrue, Inc., pioneer of the world's first user-created advertising platform, today announced the appointment of three new executives tasked with expanding Vitrue’s relationships with a growing universe of customers that include major brands, media companies, publishers, and agencies. The three will report to Bill Jennings, Chief Revenue Officer.

Vitrue Announces Investments
October 24, 2006

Vitrue Announces Investments from Comcast Interactive Capital and Turner Broadcasting

Atlanta (October 24, 2006)

Vitrue, Inc., pioneer of the world’s first user-created advertising platform, today announced that it has secured a round of strategic funding from Comcast Interactive Capital and Turner Broadcasting. Both join existing investors General Catalyst Partners and Vitrue’s founder and CEO, Reggie Bradford. Louis Toth, managing director at Comcast Interactive Capital, and Dennis Quinn, executive vice president of business development for Turner Broadcasting, will be observers on Vitrue’s board.

Friendster Partners with Vitrue
October 16, 2006

Companies Facilitate Grassroots Political Exchange through User-Generated Videos for the More than 170 Million Americans Online

ATLANTA (October 16, 2006)

Vitrue, Inc., pioneer of the world's first user-generated advertising platform, today announced a partnership with Friendster to host the World's first user-generated political advertisement contest: "Get Political!" Through the contest, the more than 170 million Americans online will have the opportunity to participate in the upcoming elections in a way never before possible, by uploading videos that express their unique, individual political viewpoints to share with the rest of the world.

Vitrue Unveils Its Platform for Online Publishers
October 09, 2006

Web's Most Trusted Resource for Pregnancy Information and Tools to Provide Vitrue's Technology Platform for Uploading and Sharing User-Generated Videos

ATLANTA (October 9, 2006)

Vitrue, Inc., pioneer of the world's first user-created advertising platform, today announced that Waterfront Media, the premier online publisher of self-help Web sites, will be the first publisher to unveil Vitrue's full-featured community video technology service to the marketplace. The video platform will enable online publishers of all sizes to directly utilize the benefits of user-generated -content.

Who Dey? Bengals Fans First in NFL to Express Team Passion via Vitrue
October 02, 2006

Vitrue technology allows one of the largest and most loyal fan bases to share its support using latest social media tools

ATLANTA (October 2, 2006)

Vitrue, Inc., pioneer of the world's first user-created advertising platform, today announced that the company will power an official, fan-created video Web site for the NFL's Cincinnati Bengals. Beginning Oct. 1, during the Bengals-Patriots match up, fans were encouraged to submit videos demonstrating their support for the defending AFC North Division champions. Videos showing the most dedicated, yet appropriate, fan support will be featured on the official Bengals Web site, www.bengals.com.

TBS Partners with Vitrue to Launch User-Created Video Site: Funny or Not?
September 27, 2006

Vitrue's Technology Enables Leading Cable Network Audience to Create and Rate Comic Videos While Ensuring Copyright Protection Online

ATLANTA (September 27, 2006)

Vitrue, Inc., pioneer of the world's first User-Created Advertising Platform, today announced a partnership with TBS, a division of Turner Broadcasting System, Inc. (TWX) and television's "very funny" network. ViTrue will create an online community, Funny or Not?, that enables TBS viewers and enthusiasts to create, produce and upload their own funny videos using Vitrue's platform and tools. Funny or Not? will be available to viewers at tbs.com.

Vitrue Adds Online Advertising Veteran, Scott Swanson, to Management Team
September 05, 2006

Swanson Brings Nearly a Decade of Advertising Network Experience

ATLANTA (September 5, 2006)

Vitrue, Inc., pioneer of the world's first user-created advertising platform, today announced the appointment of advertising network creator Scott Swanson to vice president of network and partner development. Swanson is based in San Francisco and is responsible for forming and maintaining partnerships with agencies, networks and content providers. He is also charged with managing Vitrue's distribution network, while continuing to focus on and deliver high-quality client service.

Advertising and Media Veteren Bill Jennings Joins Vitrue, Inc.
August 16, 2006

Newly Appointed Chief Revenue Officer Brings Industry Expertise and Relationships to Advertising Platform Innovator

ATLANTA (August 16, 2006)

Vitrue, Inc., pioneer of the world's first user-created advertising platform, today announced the appointment of Bill Jennings to chief revenue officer. In addition to leading Vitrue's sales efforts, Jennings will spearhead the company's New York operation, officially joining the company August 28, 2006.

Vitrue, Inc. Partners with Denuo
July 26, 2006

Vitrue, Inc. Partners with Publicis Groupe’s Denuo

ATLANTA (July 26, 2006)

Vitrue, Inc., pioneer of the world's first user-created advertising platform, today announced a partnership with Denuo, the media futures consulting practice of the world's fourth largest communications company, Publicis Groupe (Euronext Paris: FR0000130577; NYSE: PUB). Under the agreement, Vitrue and Denuo will work together to bring the power of user-created content to Publicis Groupe's various agency brands and clients. Vitrue's partnership with Denuo marks the first time a global communications network has partnered with a user-created advertising technology innovator to harness the power of social networking.

Vitrue Appoints Jason Subramaniam to CPO
July 10, 2006

Veteran Marketer Brings More Than 20 Years of Established and Emerging Technology Product Development Experience

ATLANTA (July 10, 2006)

Vitrue, Inc., pioneer of the world's first user-created advertising platform, today announced the appointment of Jason Subramaniam to chief product officer. A seasoned technology product innovator with a decade of experience in the advertising industry, Subramaniam is responsible for leading Vitrue's product development as the company continues to reinvent the advertising marketplace using social networking technology.

Retro Lance Goes Viral on Vitrue
June 28, 2006

NEW YORK (June 28, 2006)

What do you get when a 93-year-old packaged-goods pioneer partners with a 93-day-old user-created advertising pioneer? In the case of Lance and social video platform Vitrue, it's "Lance in My Pants" as a viral campaign.

Moe’s Southwest Grill Partners with Vitrue, Inc.
June 20, 2006

Leading Franchise is First Restaurant Company to Harness the Power of Dedicated Consumer Ad Technology

Atlanta (June 20, 2006)

Vitrue, Inc., pioneer of the world's first User-Created Advertising Platform, today announced a partnership with Moe's Southwest Grill, one of America's fastest growing restaurant franchises. Under the agreement, Vitrue will create an online community that enables Moe's consumers to create, produce and upload their own video ads. The program includes a destination Web site consumers vote for, comment on and share their ads. The site is powered by Sharkle.com, Vitrue's online consumer video sharing community.

"REVEALED: The 100 Most Social Brands of 2009"
Mashable - January 4, 2010