Press Room 2010

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2010 Press Releases

Press Coverage

Free Vitrue SRM API Released for Agencies to Use as Client Acquisition and Retention Tool
August 17, 2010

API Enables Agencies to Innovate and Create Apps on the Facebook Wall Where Reach is 110 times Greater and Build Out Custom Tabs to Drive Fans for Deeper Engagement

Atlanta, GA. (August 17, 2010)

Vitrue, the leading global social media management company, announced today the release of a free Agency API from its Vitrue Social Relationship Management (SRM) Platform which delivers powerful creative, publishing and application components all packaged for in-house deployment through an easy-to-use, web-based interface. The industry-leading Vitrue SRM platform's three main components—Vitrue Tabs, Vitrue Publisher, and Vitrue Apps—together deliver a comprehensive, turnkey solution for agencies and brands to manage, measure and maximize value on social networks and across the web.

Vitrue Announces Newly Enhanced Vitrue Publisher 2.0 Optimized for Facebook’s "Open Graph" Publishing
July 27, 2010

Marketers Can Broadcast to All Facebook Connections Across the Web with One Click

Overview: Leading social media management company launches a newly enhanced SRM Platform that supports Facebook’s “Open Graph” publishing. The newly enhanced platform allows marketers to broadcast all Facebook connections across the web with one single click.

Atlanta, GA (PR WEB) July 27, 2010

Social Media Management Company, Vitrue (vitrue.com), a leading social media management company, announced today its newly enhanced Vitrue SRM (Social Relationship Management) Platform that includes a powerful and enhanced publishing product -- Vitrue Publisher 2.0 -- which fully supports Facebook’s "Open Graph" publishing allowing marketers to create individual and segmented messages that instantly post and broadcast to every brand connection across the web with a single click.

Vitrue's "Wall Apps" Enable Marketers to Reach New Heights With Facebook Fans
March 01, 2010

Vitrue's Social Relationship Manager Suite Continues to Lead With Industry Innovation

Vitrue Research Shows 110 Times Greater Reach of Facebook Fans Through Their News Feed

Atlanta, GA. (March 1, 2010)

Vitrue, the leading social media management company, announced today its latest innovation, Wall Apps, which allows brands to deliver powerful applications directly inside a Facebook fan's news feed.

iPhone Tops Again in Second Annual Rankings of the Most Social Brands from Vitrue
January 05, 2010

Auto, Media, Game Consoles & Sports Brands Dominate the Rankings

List Represents Mix of Blue Chip Brands, Across Multiple Industries, as Social Media Adoption Goes Mainstream

Atlanta, GA – Tuesday, Jan. 5, 2010

iPhone reigns supreme again for the second year in social media management company Vitrue’s annual ranking of the most social brands. The Vitrue 100, which annually ranks the most social brands, has iPhone retaining the No. 1 slot followed by Disney, CNN, MTV and the NBA rounding out the top five.

Vitrue measures a brand’s “share of voice” daily to capture what is being most talked about on the social web. Each day, Vitrue analyzes online conversations on a variety of social networks, blogs, micro-blogs, photo and video sharing sites.

"Vitrue launches social media management tool"
PRWeek - August 19, 2010