With Vitrue’s marquee clients helping to drive our product road map, we are releasing new key functionality of the Vitrue Social Relationship Manager (SRM) - Facebook Wall  Moderation.  The Vitrue SRM now provides easy, powerful and comprehensive Facebook wall moderation by seamlessly integrating flagged items through a brand’s administrative dashboard.  All user comments are screened continuously and flagged if matches are found with one of the thousands of terms in our language filter.  Since we started Vitrue in 2006, “brand safety” has been a key cornerstone to our company strategy.  Providing scalable management technology to brands for photo and video contests, testimonial story uploads, and now things like Facebook Wall comments has, and will continue to be, a major focus for us.

Not only does our moderation allow for flagging of inappropriate keywords and keyword phrases, but it can also be customized on a per client basis for competitive, management and product findings.  Administrators can take action from the dashboard to delete immediately, assign for follow up or visit the wall where the comment took place for context review. This enhancement will allow the largest marketers in the world with global reach to instantaneously understand what is being said about their brand and perhaps equally important, proactively filter and remove unwanted messages like hate and profanity that may be damaging to a brand experience.

Just one year ago, we were helping brands manage fan pages that totaled 100,000 or so fans.  Today, we are currently managing pages that combine for over 10,000,000 fans marking a 100-fold increase. On top of that, our systems are managing social activity on a global scale “across the pond” so think about the transactional horse-power we are working on here. This explosive fan growth, which creates hundreds of millions of comments and social actions, requires world-class technology solutions which scale to meet the unique needs of brand marketers who want to encourage authentic conversations on Facebook but need safeguards to protect brand integrity.   I am proud to be working on such a platform.

Coupled with the  Facebook Moderation release in the new Vitrue SRM, other upgrades include augmenting comment and like counts on a per post basis, a powerful level of detail for marketers to draw learnings of what is resonating most with their fan base.  Also included is the integration of third party analytics providers such as Google Analytics and Omniture as well as reporting refinements that now include hourly and monthly views of a post’s click through.  These analytical views will help marketers evaluate the response curve by time to day and determine the optimal time for their messaging, as well as give insight to post-click activity.  Again, tremendous benefits for our marketer and agency friends.

As always, if you are interesting in learning more, just drop us a line or go to The Vitrue SRM to request information.

I’m thrilled to announce last week’s launch of the 1.2 version of the evolving Vitrue Social Relationship Manager application suite.

This version includes Facebook Wall Moderation, allowing clients to review/remove posts, and comments and flags/highlights inappropriate content with a language filter. This is one of the most anticipated features and adds tremendous amount of value to our product.

I am also excited to announce the inclusion of Twitter Pages in this release. As covered in “Mashable” today, we are excited to bring this innovation to the market.

We created Twitter Pages because we believe marketers need to harness the tremendous power and velocity of brand conversations on Twitter. With Twitter Pages, marketers now have the tools to create an launch a Twitter Page that hosts an asset to shape a conversation around – from video to photos to audio tracks.

Twitter Pages gives marketers a branded environment where they can set the tone. Here is a simple analogy I wanted to share to help explain the product.

Best Buy Twitter Page

The best part about a party is the conversation – without it – the party would be pretty boring. To have a party, you need to have a destination so people know where to gather to celebrate. Much like a party, Twitter Pages are designed to give marketers a quick and powerful way to set up a branded environment, theme to talk about and viral ability to share conversation within users own Twitter-verse. Check out our official product release here and let us know what you think about creating a brandable Twitter conversation.

In addition to moderation and Twitter Pages, The Vitrue SRM now supports 3rd party tracking codes (like Google Analytics & Omniture) allowing clients to see even more detailed web statistics on every click or Twitter Page.

Contact us today to learn more about the Vitrue SRM and how it makes social media marketing easy.

In partnership with MediaPost, we are excited to release new data insights from the Vitrue Social Relationship Manager, an application suite that allows brands to more easily manage, schedule, publish and measure messaging across Facebook and Twitter.

Vitrue SRM - Social CTR by Day of the Week

The new data illustrates the effectiveness of Facebook wall posts (in terms of click through) by day of the week. Presented in this chart you will see which days have the highest click through rates. Tuesdays and Wednesdays rank the highest.

Just as insightful is the end of the week where the social click through rates are below average, and in some cases by two-fold.

The sample data reported was compiled from nearly 200 million fans impressions on Facebook pages over a 5 month period (March though August 2009).

Marketers should take note of this data and use it to shape their social messaging strategies, pushing high priority updates out by mid week. As brands drive to amass substantial fan bases of 1 million+ there are tremendous efficiencies and insights to be achieved.  A successful strategy of fan management on Facebook involves a combination of wall posts that optimize CTR, as well as media buys to drive awareness and fan growth.

The Vitrue SRM is built for marketers, helping them effectively integrate into Facebook and Twitter. The Vitrue SRM provides insights to optimize marketing conversations, driving higher retention and participation.

In the coming weeks we will release additional analysis in our ongoing effort to educate social media marketers.

This social CTR by day data comes on the heels of the overall social CTR of 6.49% we announced with Ad Age a few weeks ago. Today’s additional data is holding in the same range and has risen slightly to 6.76%. (powerful findings as our results illustrate social media delivering dramatically higher levels than all other online mediums).

Industry standard data point – according to Quantcast, Facebook had 90,784,177 US people in month of June 2009 with a total of 2,907,453,723 visits - to simplify, on average 32 visits per person. With assumption of 1/12 of total US Facebook audience.

Marketers now are thinking of social media not as a one-off campaign but as an overall experience, not an experiment anymore but a 24/7 presence.

Earlier this week we were excited to announce the launch of the Vitrue SRM application suite to enable marketers to better manage social relationships, by simplifying and automating a time and people intensive process.

In private beta since March, we developed the Vitrue SRM application suite as part of our overarching commitment to social media innovation and to help marketers better understand and harness the power of their social enthusiasts.

I believe there is no greater medium from an efficiency and effectiveness standpoint than social media to reach and engage consumers.  Through social media, you have an audience that has opted in, that is captive and that wants to hear form you.  As covered in “Ad Age” yesterday, in our private beta we have seen on average a social click through rate of 6.49% on Facebook - incredibly powerful as our initial results illustrate social media delivering dramatically higher levels than all other online mediums. (See additional details below on our findings)

Media choices you make cement your relationship in the minds of consumers and day-by-day we are seeing more large marketers use social media as the fulcrum of their communication strategies.

Social Relationship Management represents the overarching vision for where we are headed as a company.  Offering strategy and technology to manage social relationships on an ongoing basis.

We are committed to helping marketers and the industry as a whole look at social media and provide many of the strategies of traditional media such as segmenting your audience, dayparting your message, A/B testing of offers – all driving to help marketers optimize their approach for higher retention and participation of their most valued customers.

With the first-to-market integration of the Facebook stream API for Pages, we have empowered marketers to proactively plan, produce and schedule appropriate messaging, in advance, while fully automating the delivery to their Facebook wall.

We have seen firsthand, the challenges of managing a dynamic and robust Facebook presence and the Vitrue SRM is the vehicle we use to make our lives and that of our clients’ easier. It has been possible to upload a picture, video, or even a text-status update on Facebook, but blending the three together has never been customizable, seamless or trackable. Marketers long to create buzzworthy conversations and track user engagement. Direct response strategies have been all too non-existent.

The Vitrue SRM brings many solutions to challenges marketers face when establishing a long-term social strategy.

We welcome your input and are looking for additional marketers to join our limited beta.  Please request an invite here and use the feedback tab to let us know your thoughts.

Details on beta social click through findings from the Vitrue SRM

The Vitrue SRM is currently in private beta testing with limited set of marketers that span consumer electronics to consumer packaged goods to tourism to communication service providers

Vitrue data collected March 2009 through July 2009

Industry standard data point – according to Quantcast, Facebook had 90,784,177 US people in month of June 2009 with a total of 2,907,453,723 visits - to simplify, on average 32 visits per person

With assumption of 1/12 of total US Facebook audience, Vitrue data shows a click through of 6.49%
With assumption of 1/8 of total US Facebook audience, Vitrue data shows a social click through of 4.32%
With assumption of 1/4 of total US Facebook audience, Vitrue data shows a social click through of 2.12%

Even in most conservative scenario, social click through out delivers other online mediums

We believe based on our anecdotal research that 1/12 is the right assumption (spot check it yourself – at any given time what percentage of your own friends are online on Facebook)

Note: this is a measure of click through only – does not include the added bonus of “engagement” through likes and comments