Race Against Time: 63 Hours to Launch
This weekend, it’s all hands on deck. 25+ Vitrue employees from all departments are joining forces in our first Vitrue Product weekend. We have 63 hours to take a product from idea to launch. Impossible, you say? We’re Vitrue, nothing is impossible.
It is a race against the clock to have our latest product ready to launch. We are camped out at our Atlanta, GA headquarters all weekend to bring some social media goodness to the market. We’re certain to change the way brand marketers leverage the power of social media.
That’s all for now, time to get back to work. No time to waste, stay tuned!
This entry was posted by Nancy Lim
on Friday, April 30th, 2010 at 4:45 pm and is filed under Vitrue.
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Any updates here Nancy? What did you make, how does it work?
@Blake - very soon. We actually completed our product late Sunday night (last weekend). Over this past week we had to polish off a couple of spots and prep for our media release. I’m expecting to see news of the product any day now. Here’s a hint: Facebook ROI and Graph API.
[...] to estimate the relative value of Facebook Fans to big brands. The tool, which was built over 63 hours in a Startup Weekend-style project, is adjustable and interactive. For instance, the base rate of Earned Media Value (or CPM in more [...]