Over a year ago Vitrue introduced a comprehensive Facebook wall management suite called the Vitrue Social Relationship Manager (SRM). Since its launch the Vitrue SRM has consistently brought first-to-market features for marketers, agencies and publishers. First to offer Facebook scheduling. First to offer custom landing pages for Twitter. First to publish video and audio posts in the Facebook Page stream. First to help brands moderate their Facebook Wall comments. First to leverage Facebook’s GEO-targeted wall posts. Now the Vitrue SRM is first to offer Fan Post moderation.
Just yesterday we were informed about an API change from our partners at Facebook aimed to help the Vitrue SRM’s page moderation. In the past, the Facebook API has allowed applications like the Vitrue SRM to remove comments from Facebook Page posts, but not remove the Fan post themselves. We are excited about the change and have already updated our platform to support it.
As noted, the Vitrue SRM provides easy, powerful and comprehensive Facebook Page moderation by seamlessly integrating flagged items through an administrative dashboard. All user comments are screened and flagged if matches are found in our inappropriate language and spam filters.
Facebook Page moderation can also be tailored for the brand with custom word filters. These are ideal for competitive keywords, campaign keywords, product conversations, or anything relevant to your social media vernacular. Facebook Page marketers can take action from the dashboard to immediately remove a Fan post or comment and with a simple interface for contextual review.
The Vitrue SRM has been developed with the largest and most successful brands on Facebook and Twitter. Vitrue’s platform is built for scale, serving over 21 million fans and growing fast. Vitrue’s innovation and expertise comes from managing this tremendous fan base. Leading social media innovation with easy-to-use tools like moderation from the Vitrue SRM, marketers, publishers and agencies can react in realtime and drive engagement in a brand-safe environment.
For more information about the Vitrue SRM take a look at our presentation and demo then contact us today and start managing your Facebook Page with the most comprehensive suite, built just for you.
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I read that you were notified by Facebook Partners. Do you need to be a partner to moderate posts?
@Sreedharun - You don’t have to be a “partner” to moderate. But you do have to build an application like the Vitrue SRM with the Facebook API.
Vitrue SRM is definitely taking social media management to the next level. I am really excited by what you guys are doing, and am sharing your blog with all my friends who dabble in marketing in form or the other. Facebook and twitter are still a bit of a mire as far as most of them are concerned, and they’ll only be too happy to have this kind of authoratitive resource to draw knowledge and understanding from.
[...] Vitrue Publisher, which is currently serving about 182 million fans through custom publishing and moderation solutions on both Facebook and Twitter, can help both marketers and agencies maximize their social [...]