In partnership with McKinney, Vitrue launched a Facebook application for Nationwide’s “The World’s Greatest Spokesperson” campaign.

A fun and smart campaign that introduces, the world’s greatest spokesperson for Nationwide, picking up on a wildly popular cultural meme.
The campaign reaches out and embraces consumers to get to know them better, listen to their issues and solve their problems.

Only one person is capable of being on the consumer’s side…the world’s greatest spokesperson.

As a central hub, Vitrue has executed a Facebook application where users can become part of the fun. Users are prompted to enter their own caption on top of pre-populated lines….THE WORLD’S fill in your own thoughts IN THE WORLD.  The application loads in a users photo album so they can select a picture of their beloved friend, pet, child, whatever to create a photo or T-shirt a users can publish to their wall or also publish to a gallery of other submissions.

I love this app - simple and fun and a perfect extension of a campaign. Check out my interpretation of the world’s greatest dog

The campaign is starting its debut and its spots will be fronted in tonight’s opening Olympic ceremony as well as NASCAR’s opening race, the Daytona 500 this Sunday.

Be sure and check it out and share with the world your favorite.

This entry was posted by Gretchen Miller on Friday, February 12th, 2010 at 3:48 pm and is filed under Facebook, Vitrue. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.