We are thrilled to be selected as a finalist for the Red Herring Global 100 award which recognizes private companies that are playing a leading role in innovation and technology from around the world.
Vitrue was selected as a finalist from a pool of nearly 1,200 private companies and nominees were reviewed on both quantitative and qualitative criteria such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their ecosystem. Further noted by Red Herring, the judges look closely at the company’s global strategy to evaluate how the company will be able to handle the challenges of internationalization and a global presence. Furthermore, Red Herring cites these global innovators are the ones to watch as they disrupt their respective industries.
“This year was especially difficult,” said Alex Vieux, publisher and CEO of Red Herring. “Despite the global economic situation, there were many great companies producing really innovative and amazing products that we had a difficult time narrowing the pool and selecting the finalists. Now we’re faced with the arduous task of selecting the final 100 winners of the award. We know that this year’s crop will grow into some amazing companies that are sure to go far.”
We are honored to be a part of this global list. We are committed to aggressively driving social media forward and strive for new ways to exceed market expectations to establish connections between brands and consumers.
As cited in one of our blog posts from Q4 last year, we outlined our new Facebook Moderation features to the Vitrue SRM, Global Brands Demand Global Scale, “Just one year ago, we were helping brands manage fan pages that totaled 100,000 or so fans. Today, we are currently managing pages that combine for over 10,000,000 fans marking a 100-fold increase. On top of that, our systems are managing social activity on a global scale “across the pond” so think about the transactional horse-power we are working on here. This explosive fan growth, which creates hundreds of millions of comments and social actions, requires world-class technology solutions which scale to meet the unique needs of brand marketers who want to encourage authentic conversations on Facebook but need safeguards to protect brand integrity.”
In 2009 alone, Facebook crossed the 350 million mark of global users, illustrating of the awesome power of our collective social currency. What a tremendous opportunity this presents for marketers to drive engagement, build their fan bases and truly harness the power of social media.
