Since 1988, as World AIDS Day is observed on each on December 1st.
Vitrue is proud to be working with (RED)™ , a simple idea that transforms our collective power as shoppers into a financial force that helps those affected by HIV in Africa.
(RED) product partners include powerhouse brands like Starbucks, American Express, Converse and Apple – just to name a few. Our spending dollars when buying red products from these brands delivers a huge impact on the fight against AIDS. To date over $140 million has been raised.
Yesterday’s observation was tremendous and the social media response was significant. Major pushes on Facebook and Twitter to turn them each RED – literally. As “Mashable” cited, you could show you support by changing your profile picture on Facebook or tweeting with red hash tags – even Twitter turned their home page red.
Today the (RED) Facebook page has toped over 380,000 fans and the Twitter followers are over – 914,000 - such powerful adoption.
Using social media to do social good just makes sense. People connect to causes and brands that are good and do good. Any effective communication strategy is tied to giving consumers the power to express their values and emotions by doing things that matter in their lives.
Social media environments provide an unparalleled environment to make social change. We are all influenced by social actions and simply fanning, commenting, liking, tweeting power incredible social awareness and change.
We are proud to support (RED)’s Facebook page. By making it easier for consumers to interact with brands and entities that give back, it is a powerful way for charities to spread their message going forward. With brands and charities showcasing content and by simply sharing something you think is cool you are powering significant social change – be it a thought, a video testimonial, or an inspirational song.
We enthusiastically welcome interest and inquiries from other charities so that we can provide expertise on how to best leverage this marketing medium as we firmly believe social media and social good need to be tied together.
Using social networking to benefit charitable endeavors is one of the most amazing aspects of the internet i think. nice to see you guys supporting (RED) yesterday.