With Vitrue’s marquee clients helping to drive our product road map, we are releasing new key functionality of the Vitrue Social Relationship Manager (SRM) - Facebook Wall Moderation. The Vitrue SRM now provides easy, powerful and comprehensive Facebook wall moderation by seamlessly integrating flagged items through a brand’s administrative dashboard. All user comments are screened continuously and flagged if matches are found with one of the thousands of terms in our language filter. Since we started Vitrue in 2006, “brand safety” has been a key cornerstone to our company strategy. Providing scalable management technology to brands for photo and video contests, testimonial story uploads, and now things like Facebook Wall comments has, and will continue to be, a major focus for us.
Not only does our moderation allow for flagging of inappropriate keywords and keyword phrases, but it can also be customized on a per client basis for competitive, management and product findings. Administrators can take action from the dashboard to delete immediately, assign for follow up or visit the wall where the comment took place for context review. This enhancement will allow the largest marketers in the world with global reach to instantaneously understand what is being said about their brand and perhaps equally important, proactively filter and remove unwanted messages like hate and profanity that may be damaging to a brand experience.
Just one year ago, we were helping brands manage fan pages that totaled 100,000 or so fans. Today, we are currently managing pages that combine for over 10,000,000 fans marking a 100-fold increase. On top of that, our systems are managing social activity on a global scale “across the pond” so think about the transactional horse-power we are working on here. This explosive fan growth, which creates hundreds of millions of comments and social actions, requires world-class technology solutions which scale to meet the unique needs of brand marketers who want to encourage authentic conversations on Facebook but need safeguards to protect brand integrity. I am proud to be working on such a platform.
Coupled with the Facebook Moderation release in the new Vitrue SRM, other upgrades include augmenting comment and like counts on a per post basis, a powerful level of detail for marketers to draw learnings of what is resonating most with their fan base. Also included is the integration of third party analytics providers such as Google Analytics and Omniture as well as reporting refinements that now include hourly and monthly views of a post’s click through. These analytical views will help marketers evaluate the response curve by time to day and determine the optimal time for their messaging, as well as give insight to post-click activity. Again, tremendous benefits for our marketer and agency friends.
As always, if you are interesting in learning more, just drop us a line or go to The Vitrue SRM to request information.
