In partnership with MediaPost, we are excited to release new data insights from the Vitrue Social Relationship Manager, an application suite that allows brands to more easily manage, schedule, publish and measure messaging across Facebook and Twitter.
Vitrue SRM - Social CTR by Day of the Week
The new data illustrates the effectiveness of Facebook wall posts (in terms of click through) by day of the week. Presented in this chart you will see which days have the highest click through rates. Tuesdays and Wednesdays rank the highest.
Just as insightful is the end of the week where the social click through rates are below average, and in some cases by two-fold.
The sample data reported was compiled from nearly 200 million fans impressions on Facebook pages over a 5 month period (March though August 2009).
Marketers should take note of this data and use it to shape their social messaging strategies, pushing high priority updates out by mid week. As brands drive to amass substantial fan bases of 1 million+ there are tremendous efficiencies and insights to be achieved. A successful strategy of fan management on Facebook involves a combination of wall posts that optimize CTR, as well as media buys to drive awareness and fan growth.
The Vitrue SRM is built for marketers, helping them effectively integrate into Facebook and Twitter. The Vitrue SRM provides insights to optimize marketing conversations, driving higher retention and participation.
In the coming weeks we will release additional analysis in our ongoing effort to educate social media marketers.
This social CTR by day data comes on the heels of the overall social CTR of 6.49% we announced with Ad Age a few weeks ago. Today’s additional data is holding in the same range and has risen slightly to 6.76%. (powerful findings as our results illustrate social media delivering dramatically higher levels than all other online mediums).
Industry standard data point – according to Quantcast, Facebook had 90,784,177 US people in month of June 2009 with a total of 2,907,453,723 visits - to simplify, on average 32 visits per person. With assumption of 1/12 of total US Facebook audience.
[...] in the same place with your Facebook page, ViTrue’s Social Relationship Manager has that holy grail: data. And, as it turns out, some of the same logic about email scheduling applies on social networks: in [...]
[...] new report published yesterday suggests that Tuesday and Wednesday are the best days to post status updates on Facebook. The [...]
Hey Mike, congrats on getting picked up by Business Insider, http://www.businessinsider.com/chart-of-the-day-social-ctr-by-days-of-the-week-2009-9
Thanks Matt! Interest in the Vitrue SRM and click-through analysis from social networks like Facebook has been huge. It’s great to hear from you again. - mike
Is there any data on time of day? This would seem to be of huge importance, because judging from my own facebook use I tend only to look at items on the first or second page of my “stream,” going back a few hours at most. Knowing what time the most people are on (if you’re targeted to a particular time zone or two) would be helpful.