I’m extremely excited to announce the Vitrue Social Media Index Version 1.0. Yes, we have officially moved from Beta with our 1.0 release. It was just a year ago this month, when we started developing the Vitrue Social Media Index (SMI) and released our first public Beta in October 2008.
The past nine months have brought many accolades for the Vitrue SMI, from the Forbes coverage of Fey/Palin to the ever popular Vitrue 100 - Most Social Brands of 2008, the Vitrue SMI has caught the attention of some of the top marketing influencers and executives. All told the Vitrue SMI provided a great foundation for what it set out to do - help the industry define social media measurement. You can read more about the Vitrue SMI in the news at http://vitrue.com/press-room
But, most importantly the Vitrue SMI has cemented Vitrue as a leading expert on social media buzz and offered marketers priceless information about their brands. So, it comes as no surprise that we continue our investment in the Vitrue SMI.
As the social media landscape continues to evolve, so must the Vitrue SMI. To keep up with the evolution, we have re-calibrated the algorithm to reflect site growth, decline and popularity from the major social networks. In addition we have added share functionality of reports directly to Facebook, Twitter, MySpace and as well as blog/site embed codes.
How social is your brand? Try the new Vitrue Social Media Index:
One of the coolest new features of the Vitrue SMI are “Live Charts”. You can now share or post a “Live Chart” of your Vitrue SMI score and everyday the chart will dynamically update with the current Vitrue SMI score. This can be handy to include on a blog, presentation or intranet. In addition, you can share a static chart called “Today’s Chart”. Sharing or posting “Today’s Chart” will only display the score when you shared it (it’s static). Here’s a couple of live charts for Coke and Pepsi:
About the Vitrue Social Media Index Methodology:
Each day, Vitrue analyzes the online conversations on a variety of social networks, blogs, status updates (aka micro-blogs), photo and video sharing sites.
The Vitrue SMI calculates scores about the brand’s social conversations. We apply a series of algorithms to reflect the frequency of usage, the size of the social media environment, and the magnitude of the conversation. The result is a single numeric score for each brand: the Vitrue Social Media Index (SMI).
Vitrue SMI scores to provide a simple, relative measure of conversations on the web.
The two most common uses are:
- Tracking movement of a single brand over time
- Comparing a brand with its competitors, either at an individual point in time or over a period of weeks or months
The changing world of online conversations results in significant movements up and down for brands.
Vitrue’s SMI reflects a combination of patent-pending technology, proprietary methodologies, and continuous refinement based on daily feedback and calibration. It provides the marketer with the industry’s simplest, most direct snapshot of conversations on the social web.
Questions or feedback? Join the conversation and leave a comment below.
