Vitrue launched lia sophia’s official presence on Facebook, providing a turnkey solution from information architecture and content organization to layering in an application designed to promote viral discovery of the newly launched page. For a company driven largely by referrals, establishing an official presence on Facebook was a must to be able to tap into powerful circles of friends.
lia sophia's Official Facebook Presence
The lia sophia Facebook page effectively serves up information intuitive to users – from organizing information into tabs such as products, sales opportunities and specials, to links back to the corporate site and a simple call to action to promote the photo sharing app also launched.
The photo sharing app was designed to tap into the sharing functionality Facebook provides. With a simple call to action of “add lia sophia jewelry to your friends’ photos”, a user can select a photo from their own albums or their friends’ available albums they want to decorate with lia sophia jewelry. Complete with cropping and rotation features, users can get their touches of jewelry just right before sharing.
Users can save the photos and post their friends’ walls which generate powerful news feeds for awareness. The app also allows a user save an unlimited amount of images that they have created and sent to friends and any that they have received from friends.
lia sophia Photo App on Facebook
The photo app provides a fun and easy way to spread the word that lia sophia is on Facebook.
This app is amazing! It is so awesome to be able to “put” lia sophia jewelry on your friends’ photos and send it to them! What a fun thing to do!
Excellent idea here! The more time I spend on your blog the more inspiration I am getting for making facebook work for me and my business efforts. Social media in general is a bit of a swamp, with very little tangible information available, nevermind proper examples! You just have to watch out that you don’t get swallowed up by the black mud all the time!