I wanted to share this video from Reggie Bradford, Vitrue’s CEO, commenting how social media is shaping up in 2009.
Reggie cites recent stats that cement the fact that social media has become ubiquitous for consumers and marketers are taking notice from Dominos to Skittles to even pop culture celebs like Oprah. Brands know they need to get social and find solutions to scale because everything is getting more social at an exponential rate. Marketers need to reach and engage consumers where they are naturally gravitating.
Reggie shares his thoughts on how marketers need to root their efforts in strategy and why their social media presence will become the fulcrum of marketing communication strategies.
Let us know how you think social media is shaping up in 2009.
