- Britney Spears
- John Mayer
- Ellen Degeneres
- Ashton Kutcher
- Demi Moore
- Oprah Winfrey
- Ryan Seacrest
- Miley Cyrus
- Jonas Brothers
- Pete Wentz
- Kim Kardashian
- Chris Brown
- Kanye West
- Vanessa Hudgens
- Paris Hilton
- Madonna
- Beyonce
- Taylor Swift
- Heidi Montag
- Justin Timberlake
- Diddy
- Mariah Carey
- Rihanna
- Ashlee Simpson-Wentz
- Kelly Clarkson
- Nicole Richie
- Will Smith
- Robert Pattinson
- Mandy Moore
- Avril Lavigne
- Selena Gomez
- Kristen Stewart
- Angelina Jolie
- Usher
- Kelly Ripa
- Hugh Jackman
- Johnny Depp
- Ashley Tisdale
- Alicia Keys
- Brad Pitt
- Tom Cruise
- David Cook
- Lindsay Lohan
- Joel Madden
- Tyra Banks
- Jessica Alba
- Hilary Duff
- Mischa Barton
- Amy Winehouse
- Jessica Simpson
Social media is changing our landscape and has gone truly mainstream. Last week alone we saw Ashton Kutcher challenge CNN to 1 million followers on Twitter.
Ashton championed the power of social media as a great equalizer – giving the ability to one person to have the same stage as an entire global news network. Commenting on the power we all now have to create, edit and broadcast content – what he referred to as the uprising of the Internet.
As Hollywood is actively promoting what they feel is powerful about social media – from Ashton to Diddy, to Ryan Seacrest, to Jimmy Fallon – all had a lively discussion with Larry King this past Friday and how they are using social media to be part of the conversation.
Oprah posts her first tweet on air.
Oprah too has entered social media with an active Facebook presence and now sending out her own “tweets” even this past Monday Barbra Walters issued her first “tweet” live on The View
These are profound changes in the way we communicate and social media offers celebrity a megaphone to champion their social causes, combat inaccuracies in the tabloids and directly interact with their fans.
What is amazing about what has happened with Hollywood going social, is the platform it provides for not only the personalization of the stars but also that they can use their celebrity for the greater good. CNN and Ashton’s Twitter race to one million followers raised incredible awareness for Malaria No More and tens of thousands of mosquito nets for people in great need.
Using the Vitrue Social Media Index we wanted to look at which celebrities most popular on the social web. The first time we know of any social media ranking for Hollywood has been issued.
So digging down a bit on the top 50 most social celebs, what an amazing outlet for the causes and brands they endorse to be amplified.
From Beyonce’s work for Hurricane Katrina victims and the Phoenix House to Johnny Depp’s anti-AIDS campaign efforts in third world countries to Will Smith’s focus on the education and welfare of inner city families, social media provides a great mega phone for these celebrities to broadcast through to make us more aware of key social causes and how we can take action.
But celebs can also use this medium of authenticity to disintermediate the media and help clarify what is real and what they want the world to know. They can reach out to their fans and engage them to be part of the collaborative process of content creation.
The brands that these celebs also endorse will want to know how social they are as more and more stats are showing us that 8 out of 10 purchasing decisions are being made because of a peer or friend’s recommendation. Social media puts celebs on a level playing field and we can hear and see what they are not only thinking but endorsing form Beyonce’s L’Oreal lipstick to Madonna’s Louis Vuitton fashion to Ashton’s Nikon camera.
We think this is an interesting topic and will be reporting on more in the coming months.
Let us know who you think is using their social voice most effectively.
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