Great write up on the AllFacebook blog with regards to the Warner Bros. Watchmen Facebook pages and applications. Some of our industry peers have noted that this is another great example of how branded applications can be successful. I completely agree and will expand, defining success as everything from unique visitors, application installs, app use, social sharing and viral spread through the organic fabric of the Facebook platform.
Taking these rich, yet simple, Facebook programs and wrapping them up with a solid integrated media buy will always yield positive results. Of course it also helps to have a passionate fan base to help drive these programs organically, but identifying a communication strategy to really propagate these different “touch points” is key to the process.
This was a fun one to work on for us, but doesn’t end here. If you look at the various Watchmen Pages, there are over 300,000 fans. These “customers” still want to engage and hear from the brand. As far as I am concerned, we have just begun our work.
