I wanted to share an update on the biggest brands movers on the Vitrue Social Media Index for the month of January 2009.
Kicking off the year we have seen some impressive point gains from an interesting mix of brands from Microsoft to Sony to Zune.
Leading the top gainers, iPhone continues to dominate the social space adding over 300 points to its already commanding lead (iPhone was named the top social brand of 2008 on the Vitrue 100 a few weeks ago). Apple and iPod are also in the top five positive point movers for January. Apple and its products account for three of the top five spots - incredible? Yes but it can also be attributed to the fact that January is typically an important month for Apple with the Macworld conference.
CNN also experienced huge gains, adding over 300 points to its base score. This incredible gain is most likely attributed to President Obama’s inauguration and the unprecedented coverage of the live event with its Facebook integration.
Another notable in our overall list of biggest movers is US Airways and must be due the heroic landing by Captain Sully and his crew to create the incredible Miracle on the Hudson which captured the hearts and minds of many - not to mention garnered huge buzz in the social space.
Vitrue SMI Biggest Movers Jan 2009
Here is some additional detail on the top five movers:
iPhone added 340 points with 43% growth on blogs and 14% on video sharing sites
CNN added an impressive 316 points with a 26% increase in micro-blogs and 5% increase in video sharing sites
Starbucks also had triple digit growth adding 298 points with a 68% increase in micro-blogs and 4% increase in photo sharing sites
Apple gained 239 points overall with a 12% increase in video sharing and 28% in blogs
Rounding out the top five is iPod adding 153 points to its base with a 13% increase in video sharing sites and 54% increase in micro-blogs
What are your thoughts on these biggest movers? Join the conversation and let us know what you think.
