Social Media Resources

• The 10 Commandments of Social Media | The Ten Commandments Of Social Media | Fast Company
• MediaPost Publications Ten Ways To Decide If Your Business Should Tweet 06/09/2009
• MediaPost Publications People Are The Medium 06/02/2009
  Since long before "You" was named person of the year by Time magazine, people have been increasingly taking on the role of content producers, curators and distributors. Nielsen just released a report that found "total minutes spent on Facebook increased nearly 700 percent year-over-year, growing from 1.7 billion minutes in April 2008 to 13.9 billion in April 2009..."
• Study: Young adults haven't warmed up to Twitter | The Social - CNET News
  "This is a classic 'glass half full' scenario for Twitter because it's clear that Gen Y has an appetite for social networking, but still hasn't fully embraced micro-blogging. There is a tremendous opportunity now for marketers to develop strategies to get this important group active on Twitter too."
• The sexes act differently on the Internet - May. 20, 2009
  And although women are sometimes pegged as more avid shoppers, men are just as keen as women to make online purchases. But their shopping behavior may differ. "Men generally have the attitude, I'm going to go there, I've got to get it and get out," says Phillips. "Females like to go online and socialize and shop around - much like going into a store."
• How to Use Social Technology in Pharma Marketing - Advertising Age - DigitalNext
  Based on the interviews I did for Forrester's report on the topic, the level of paranoia among pharmaceutical companies is epic (and I talked to 10 of them). Fear runs the marketing in this industry, and that's a shame, because people with health problems really want to connect -- and drug companies really want to help
• Launch an awesome Facebook app in 10 easy steps - iMediaConnection.com
  Over the past two years, some brands have tried, failed, and moved on, and some have been successful and have built on that success to establish a strong presence on Facebook. Many brands are still testing the waters and making that first leap. For those brands, here are a few recommendations that will increase their chances of developing and launching a successful Facebook application.
• Drilling Down - Social Networks Eclipse E-Mail - NYTimes.com
  Although Charles Buchwalter, senior vice president for research and analytics for Nielsen, said marketers had yet to master advertising on social media, he predicted that “over the next 12 months a model will emerge” that takes into account “the influence factor” of users who wield disproportionate power.
• Men, Social Media and Marketing to Women Explode. Are You Ready? « She-conomy
  But it is not only the volume of people who are now participating at exponential rates that makes Social Media relevant; it is also the diversity in how it is used. We are seeing interactive sites used as: * a platform for people to have their say and give their opinions * a place to create like-minded communities * a vehicle for real-time updates on virtually any event * a place to learn details from baking cookies to performing surgery * a voice for philanthropies * a place to share recipes * a place to build relationships
• The Inside Facebook Guide to Protecting Your Privacy on Facebook
  Facebook allows users to customize their privacy settings at a granular level, but a surprisingly low percentage of users actively manage their privacy settings. Many users who complain about the lack of privacy on Facebook aren’t even aware of the privacy configurations available to them. Below, Inside Facebook guides you through all the steps you need to know to protect your privacy on Facebook.
• How Executives Should be Using Social Media - BusinessWeek
  How smart companies are using Twitter and Facebook—and what's next on the horizon
• Twitpic - Share photos on Twitter
  Whole Foods Billboard/Twitter - pretty cool
• ANA: Is Brand Advertising Poised to Rebound? - Advertising Age - News
  But now, encouraged by the idea that consumer spending might have bottomed out -- or even be starting to trend ever so slightly upward -- some marketers said they would be returning to brand advertising soon.
• WOMM-U 2009 Day 2: A Marketer’s Dilemma: MySpace or Facebook? Or Both? « WOMM-U Live
  Both panelists agree that the true value is an ongoing relationship and not a short-lived campaign. Once a user becomes a fan, you need to keep the updates flowing. People tend to follow other people, for example the character Jack Bauer has twice as many fans as the show ‘24′. MySpace and Facebook have hyper-targeting functions to create campaigns to reach a very select audience. For example, if you wanted to reach office managers in a select city, it’s possible. One mistake that many brands make is running the same ads/creative on MySpace or Facebook that they run in traditional channels. Get interactive or targeted!
• HOW TO: Use Twitter for Customer Service
  This is not how customer service has to be. With the connectivity made possible by social media, companies have found a new way to engage their customers, solve their problems, and build goodwill for their brands: Twitter (Twitter reviews). Understanding how Twitter can transform customer relations for the better can be substantial for reducing costs and improving brand image.
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