User-Generated Content: The Functional Level Re-examined

EyeforTravel I read an interesting interview with Founder and CEO of Real Travel Inc., Ken Leeder, in EyeforTravel on March 6, 2008. In this article, Mr. Leeder contended that the idea of “Travel 2.0,” or the interlacing of social media with travel companies’ consumer outreach, may in the future be linked to social networks like Facebook. He pointed out an alleged disconnect in intentions between people visiting travel sites and those accessing social networks, debating if consumers would be reluctant to have their demographic and psychographic information shared with travel agencies and advertisers for no additional value.

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