The Vitrue Publisher development team is PROUD TO ANNOUNCE the launch of Vitrue Publisher 2.2. It wasn’t going to go up a WHOLE POINT, but then we took a look at the scope of the release and said to ourselves “selves, this is deserving.” Time to renumber the roadmap. Sigh. But I digress; here’s what we saw when we peered into that scope-o-scope:
Architecture Upgrades
We have upgraded our system architecture to be faster, more streamlined, elegant, and powerful.
Why In The World You Should Care: With these enhancements we should see an up to 20% reduction in the time between a post occurring on Facebook and it being acted upon by our moderation system. That’s serious. That’s like 1/5 yo. Two tenths!
Beta tag removed
We figured it’s time. It’s not like we’re Google or something. This ain’t no disco.
Email Notifications for Moderation
This is a thing for Facebook Moderation. You can now enter a list of email addresses on a Word List, and those email addresses will receive a message every time that Word List is triggered.
The email will tell you whether any automatic actions were taken. Right now moderation can automatically delete comments/posts, so you’ll know via email that that happened so you don’t go rooting around in the Moderation page for something that’s not there any more.
What’s more, if somebody goes and moderates an item that was flagged by a Word List, you’ll get another email letting you know that item got moderated, so you don’t have to bother going and checking for something that’s, again, not there any more and wind up going “what the excelsior is going on here” and scratching your head in confusion as a single tear rolls down your cheek. Here’s a picture of what the box looks like in the Word List dialog, just ’cause I didn’t feel like these release notes were long enough:

Sultry Streamlined Stream Authorization
Once Vitrue has set up a “Custom App Name” for you, the new app name will automatically replace the old app name (”Vitrue Publisher”)– but not until you re-authorize your streams. This will make life a lot easier for everybody. Uh, I don’t have a screenshot for this, but that’s how it works now. Here’s the process:
- You submit a ticket at help.vitrue.com for a custom app name
- We set up the custom app name and let you know it’s done.
- You reauthorize your streams.
- The custom app name is used for posts that are published from then on.
CSV Links to export Posts and Comments
You can now export all of your Posts as a CSV, and you can export the comments for a post as a CSV too! This option lives under the moderation list, on the right (same place other “export CVS” links are on other pages in Publisher).
The tool will export whatever comments are displayed, so if you have the “All” button pushed that’s what will be exported (all the comments for that post), and if you have the “Flagged” button pushed that’s what will be exported (all the flagged comments for that post).
You cannot, at this time, export all comments. That could be a LOT of data. If you need to have multiple comment exports, it’s best to export the comments for the posts you need, and merge the CSV files either in notepad or by importing them into your spreadsheet one after the other.
IE 7 Sign In issue resolved
We love our friends at Microsoft, but sometimes their browser is a pain in the p’toot. This release mashed a bug that prevented IE 7 users from setting up a stream during the initial setup wizard.
Moved the Vitrue MSA
The Vitrue Master Service Agreement PDF now lives at http://publisher.vitrue.com/pdfs/Vitrue_Platform_MSA_v5_ms.pdf so modify your browser bookmarks accordingly.
Congratulations to the team on another successful release!




Hey Hey Hey, it’s Tabs Release Day!



Vitrue believes that an agency and a tools company can, through partnership, become more than the sum of their parts. At the core, agencies are experts at strong brand development and messaging, regardless of the medium. Agencies have always faced changes, from Newspapers to Magazines to Radio to TV, suffrage to prohibition to Reaganism to… whatever the 90’s were. Each time they were faced with a sea change, agencies answered with an evolution (sometimes a revolution) in creative brand management.




This change is welcome news from a user’s perspective. Less “noise” encourages users to interact within the social network more and keeps them coming back. This option also puts the power in the hands of the 500+ million Facebook users. They now have more input on what they are served up on the networking site.
The Vitrue Publisher Development team, in a blatant attempt not to be outdone by their rivals and “colleagues” on the Vitrue Tabs Development Team, is pleased to announce the release of Vitrue Publisher 2.1.
Moving forward, don’t think of social media as simply a marketing channel – but as an invaluable relationship-building tool. Novel concept, right?

The Vitrue Tabs Development Team is pleased to announce the release of Vitrue Tabs 1.5.2: “Easily Emulsified Elderberry”. This release contains a few fairly fantastic features that will enthrall and delight Tabs users the world over. To wit:
Have you heard that Facebook Tabs are slimming down? This is all about the upcoming 